THE REQUEST_
Kennel Club Peruano (Peruvian Kennel Club) needed to adapt/refresh the current logo.
Modernize it while keeping the “look & feel” of the old and very well-known institution.
THE DETAILS_
The isotype and the name had to remain unchanged.
Keep either “Federado a la F.C.I”, “Miembro de la F.C.I.”, “F.C.I” or “Federación Cinológica Internacional”.
As part of the new logo, graphic design rules were established with flyer templates and social media rules.
ORIGINAL LOGO + UPDATED LOGO
The updating proposal and recommendations emphasized the change of typography.
BEFORE
AFTER
NEW LOGO PROPOSAL
TYPOGRAPHIC ALTERNATIVE LOGO
For various documents.
NEW LOGO TYPOGRAPHIES
The original Kennel Club Peruano's logo was deforming an already existing typography. It is usually better to choose a complete existing typography, with the appropriate licenses (if needed).
NEW LOGO AND MODIFIED LOGO PROTECTION ZONE
NEW CORPORATE COLORS
Kennel Club Peruano didn't have any color identity, so I developed a color palette for their new graphic style.
TYPOGRAPHIES FOR VARIOUS MEDIA
Kennel Club Peruano didn't have any specific typographies for their graphics.
FLYER / BANNER LAYOUT
Plus technical specifications of uses and parameters.
This was the starting piece for the whole brand book. I was given a rough version of this layout, I cleaned it, changed the color combinations and
Implementation
Printed & Social Media
