INTRO_
An intimates and beachwear company planned to launch a new line of bathing suits and lingerie.
THE REQUEST_
They needed a conceptualization process to figure a name, logo, and brand identity manual for the launch on social media.
THE DETAILS_
As a clothing brand, the logo had two versions, an original and an easy-to-print (and embroid) on different materials.
The development of the brand book included all variations and technical specifications for the logo, typography, colors, stationery (printed and digital), tags, social media post templates, and social media community rules.
NAME + LOGO
Color and black & white version of logo.
LOGO + BRAND BOOK CREATION
TYPOGRAPHIES
COLORS
PACKAGING
Paper bag with pink ribbon handle.
TAGS
Paper hangtag and fabric/ribbon.
BUSINESS CARDS
Landscape and portrait.
E-COMMERCE WEBSITE
SOCIAL MEDIA CONTACT INFORMATION FOOTER
Plus technical specifications for print or digital media.
PRINT FLYER FORMAT & CONTACT INFORMATION FOOTER
Plus technical specifications for digital or print. Can also be used for social media posts.
SOCIAL MEDIA POST PHOTO TEMPLATES
Square and Portrait. With and without text.
