EXPERIENCE
Marketing Content Coordinator & Lead Generator at Xavier Law Firm - Oct. 2023 to present date
Social Media and WordPress website management, content creation, (tasks include skills like graphic design, video editing, copywriting, proofreading, photography, html coding, merchandise design.) Ad results reporting. Radio show production: Research, script writing, team coordination, managing live stream platform. Interview clients.
Social Media and WordPress website management, content creation, (tasks include skills like graphic design, video editing, copywriting, proofreading, photography, html coding, merchandise design.) Ad results reporting. Radio show production: Research, script writing, team coordination, managing live stream platform. Interview clients.
Marketing Specialist at Rampart Products - Sep. 2022 to Oct. 2023
Development of marketing strategy and supervision of Marketing budget. Corporate event planning and trade show organization. Social Media and WordPress website management, content creation, writing press releases, and public relations management. Tasks include, but not limited to graphic design, video editing, copywriting, proofreading, photography, html coding, merchandise design, and relations with vendors). -Accomplishment: I submitted an award application for the ASME Woelfel Best Mechanical Engineering Award (BMEA) at OTC 2023, and edited a three-minute video presentation. As a result, Rampart was the winner of the ASME BMEA 2023.
Development of marketing strategy and supervision of Marketing budget. Corporate event planning and trade show organization. Social Media and WordPress website management, content creation, writing press releases, and public relations management. Tasks include, but not limited to graphic design, video editing, copywriting, proofreading, photography, html coding, merchandise design, and relations with vendors). -Accomplishment: I submitted an award application for the ASME Woelfel Best Mechanical Engineering Award (BMEA) at OTC 2023, and edited a three-minute video presentation. As a result, Rampart was the winner of the ASME BMEA 2023.
Workforce Grant Advisor at Lone Star College - Jan. 2022 to Sep. 2022
Public relations for the Construction Trades Grant. Oversee marketing material. Advise students about the programs, interview them, and submit their enrollment paperwork.
Public relations for the Construction Trades Grant. Oversee marketing material. Advise students about the programs, interview them, and submit their enrollment paperwork.
Tutor (Advertising, SEO, and Spanish) at Varsity Tutors - Feb. 2021 to present date
Plan classes and activities for students. Develop Powerpoint presentations and multi-media material. Help students study for specific tests or assignments.
Plan classes and activities for students. Develop Powerpoint presentations and multi-media material. Help students study for specific tests or assignments.
Content Strategist at Mecomi (now, Dooiu) - Jan. 2021 to Oct. 2021
Develop and translate content in English and Spanish for social media and website. Supervise workflow between the Marketing department, graphic designers, content writers, and advertising agency.
Develop and translate content in English and Spanish for social media and website. Supervise workflow between the Marketing department, graphic designers, content writers, and advertising agency.
Self-publishing Author - May. 2018 to Dec. 2019
As part of a personal project, and with technical support from Paper Raven Books, I’ve been researching and writing a book about gender issues in Peru and Latin America, drawing from my experiences as a woman and mother.
As part of a personal project, and with technical support from Paper Raven Books, I’ve been researching and writing a book about gender issues in Peru and Latin America, drawing from my experiences as a woman and mother.
Freelance Graphic designer and Content Media Strategist - Sep. 2013 to Sep. 2021
Developed brand books, logo design, packaging, and social media strategy rules for their online communities. Styling and supervision of photoshoots. Analyzed the brand’s online environment and SEO, designed digital strategy. Daily follow up and adjust strategy and depending on Analytics results.
Developed brand books, logo design, packaging, and social media strategy rules for their online communities. Styling and supervision of photoshoots. Analyzed the brand’s online environment and SEO, designed digital strategy. Daily follow up and adjust strategy and depending on Analytics results.
Marketing Director & Krav Maga Instructor at Krav Maga Worldwide Peru - Oct. 2013 to Jan. 2017
Account management, public relations, copywriting, translation of official and unofficial documents. Social Media Manager. Organization of international seminars organization and simultaneous interpretation. Responsible for Krav Maga Instructor’s Development. Self-defense instructor (Level 1) for adults and children.
Account management, public relations, copywriting, translation of official and unofficial documents. Social Media Manager. Organization of international seminars organization and simultaneous interpretation. Responsible for Krav Maga Instructor’s Development. Self-defense instructor (Level 1) for adults and children.
Copywriter and Translator at Condor Travel - Jun. 2011 to Sep. 2013
Translated press releases, performed the SEO copywriting for website, blog, and Facebook fan page for Journeyou (in English and Spanish).
Translated press releases, performed the SEO copywriting for website, blog, and Facebook fan page for Journeyou (in English and Spanish).
Digital Project Manager & Account Executive at PRECISO Consultoría y Publicaciones - Jun. to Nov. 2012
Coordinated, managed, and supervised both printed and digital (weekly and monthly) publications and releases for several companies.
Coordinated, managed, and supervised both printed and digital (weekly and monthly) publications and releases for several companies.
Copywriter & Account Executive at DDC Fábrica de Ideas - Feb. 2011 to Nov. 2011
Social Media Manager for the Recycling Social Responsibility Program for Kimberly-Clark Peru. Conducted interviews and researches about environmental issues. Copywrote the corporate magazine, edited the HTML code for the company’s local web page, organization and coordination of events, direct contact with suppliers and printing houses.
Social Media Manager for the Recycling Social Responsibility Program for Kimberly-Clark Peru. Conducted interviews and researches about environmental issues. Copywrote the corporate magazine, edited the HTML code for the company’s local web page, organization and coordination of events, direct contact with suppliers and printing houses.
Marketing - Intern at Paz Centenario - Oct. 2010 to Feb. 2011
Supervised vendors, suppliers, press, printing houses, and merchandise products for the Marketing department. Worked with the sales force for monthly reports.
Supervised vendors, suppliers, press, printing houses, and merchandise products for the Marketing department. Worked with the sales force for monthly reports.
Copywriter - Intern at 121 RAPP - Jan. to Apr. 2010
Copy-wrote for various clients and performed Market Research for Alicorp’s (Processed food industry) loyalty program.
Copy-wrote for various clients and performed Market Research for Alicorp’s (Processed food industry) loyalty program.
Account Executive - Intern at J. Walter Thompson (JWT) - Jan. to Mar. 2008
Performed market research for one of the clients, supervised vendors, suppliers, and merchandise production.
Performed market research for one of the clients, supervised vendors, suppliers, and merchandise production.
English Tutor at Universidad Peruana de Ciencias Aplicadas (UPC)
Aug. to Dec 2007 (second semester of 2007), Aug. to Dec 2008 (second semester of 2008)
Aug. to Dec 2007 (second semester of 2007), Aug. to Dec 2008 (second semester of 2008)
EDUCATION
Paralegal Graduate Certificate. Rice University - Susanne M. Glasscock School of Continuing Studies - Feb 2024.
Master’s Degree in Marketing and Commercial Management. Escuela de Organización Industrial de Madrid (EOI) - 2012 to 2016 - Awarded the 1st Place of the course Skilled Based Human Factor Management (“Gestión del Factor Humano por Competencias”). Winning half a scholarship. - June 2013
Intensive Professional Development Seminar. Harvard Division of Continuing Education - June 2016
Bachelor’s Degree in Advertising and Communications. Universidad Peruana de Ciencias Aplicadas (UPC) - 2004 to 2010
ADDITIONAL CERTIFICATIONS & STUDIES
2021 - Adobe Creative Cloud 2021 - Design Specialist (Illustrator CC, Indesign CC, Photoshop CC)
2018 - EdX - Professional Certificate in Business Writing, Berkeley; Latin American Social Reality, Inter-American Development Bank; Supranational Education: International Organisms and Impact in educational policies, Universidad Autónoma de Madrid.
2015 - Instructor of Martial Arts in Krav Maga. The Zinman College of Physical Education and Sport Sciences at the Wingate Institute - First woman in Latin America to participate in this international certification process.
2014 - Krav Maga Instructor Level 1. Krav Maga Worldwide (Krav Maga Association of America).
2011 -“Consumer Insights Workshop”, “Esponjario: Advertising Creativity”, “Second International Congress of Relational Marketing”
2010 - Emotional Branding, Brands for growth
2009 - “First International Congress of Relational Marketing”
2003 - The Abbey College (Worcestershire, England)
OTHER SKILLS / PERSONAL INTERESTS
Responsible and collaborative team leader and player.
Effective communications skills and excellent teaching skills.
Dynamic and proactive with initiative and creativity.
Over ten years of experience in dancing and performing arts. Dance proficiency in Peruvian Marinera, Tango, Belly dance, Flamenco, Ballet, and Highland Dance.
LANGUAGES
Spanish - Native
English* - Fluent
French** - Proficient
Portuguese - Proficient
German - Beginner
STANDARDIZED TESTS
2020 *
TOEFL: 109 / 120
Duolingo English Test: 130 / 160
TOEFL: 109 / 120
Duolingo English Test: 130 / 160
2002 **
Cambridge IGCSE
French as a Foreign language: A
Cambridge IGCSE
French as a Foreign language: A
2020
GRE:
Verbal: 150 / 170
Quantitative: 151 / 170
Analytical Writing: 4 / 6
GRE:
Verbal: 150 / 170
Quantitative: 151 / 170
Analytical Writing: 4 / 6
VOLUNTEER WORK
Board President of Parents of The Academy of Science & Technology - (PTO) The Woodlands College Park High School / Conroe ISD. 2023-2024
Board Secretary of Parents of The Academy of Science & Technology - (PTO) The Woodlands College Park High School / Conroe ISD. 2022-2023
Dancer. The dance crew of Cathy Del Sol Flamenco & Cia performed (Ad Honorem) at “El Rastrillo.” An annual 3-day fundraising event for Puericultorio Perez Aranibar (largest orphanage in Lima) and other non-profit organizations that foster and feed children.
As Lead Highland Dancer and Choreographer at Caledonian Society of Peru Pipe Band, I choreographed and developed repertoires with band members. This society performed at various fundraising events in Lima, Peru.
Women’s rights advocate. I was featured (Ad Honorem) in several newspapers, magazines, and TV interviews (on cable and national television) regarding Self-defense in Peru, Self-defense techniques for women, women security, and the current role of women in Peruvian society.
Self-defense instructor and security consultant. I gave free classes and seminars for women, civilians of all ages, and women working for the government (“Ministerio de Vivienda” (Housing Ministry) and “Palacio de Justicia” (Courthouse)).
REFERENCES
Danny Bacot
(Director of Continuing Education at Wharton County Junior College)
+1 281-513-4391
(Director of Continuing Education at Wharton County Junior College)
+1 281-513-4391
Nicolas Senerman
(CEO & Founder at Mecomi, now Dooiu)
+97 258-496-7961
nicolas@mecomi.com
(CEO & Founder at Mecomi, now Dooiu)
+97 258-496-7961
nicolas@mecomi.com
Benjamin Edwards
(CEO and Partner at 121)
+51 947-464-737
benjamin.edwards@121rm.com
(CEO and Partner at 121)
+51 947-464-737
benjamin.edwards@121rm.com
Tech Skills
Adobe Suite: Creative Cloud, Illustrator, Indesign, Photoshop, Spark, Reader. Google Drive: Docs, Spreadsheets, Forms, Presentations. Youtube. Microsoft Word, PowerPoint, Excel. Wordpress. iMovie. Canva. Facebook for Business. Hootsuite.
